Your Brand

We started watching Making the Cut and on the first episode, the judges went into this big discussion about branding and how people needed to be able to explain their brand and clothing.

Do I agree? Yes and no.

I believe your brand should be clear. That is an important part of not only marketing but also of aesthetics. It helps you know how to edit, how to select materials, and how to speak with potential customers. It is easier to win any competition and to create anything if you have a clear idea about your goals and philosophies. 

At the same time, I found the way the judges approached this aspect of the competition to be rather ableist. Not everyone can articulate verbally what they can show you visually. The contestant they put on the spot over this created the best clothing of the night. Could he speak in a charming way about what he made? No. It that take away from the outfits? In my opinion, also no. But the way they approached it was clearly frustrating and difficult for him. He's not personable. That doesn't mean he can't make glorious things. 

I realize that the fashion industry is more than just having a finger on the pulse of where fashion is going. I realize practical skills are required for someone to survive in the industry. But you can hire someone to help you brand yourself. You just need to internally understand what that brand really is.