You're So Predictable, It's Bingo.

As the war on how annoyed women are with our portrayal in comics/other media continues, the people girl-wonder.org came up with a nifty little bingo card so you can play along as you hear all the usual bullshit reactions to our objections to objectification. It's fun. Here's the card.

I know I've said this before, but I will say it again. If you as a creator/artist/writer/publisher/producer of entertainment type things don't want to make your product appealing to women for what you consider to be "them there boring feminist reasons," allow me to present to you another argument.

Women make up a large portion of the people with money. Less and less of us are getting married and having kids, which means more of us have fun, disposable money on which to buy things that entertain us. If you want your industry, you know, maybe even your ZOMG dying industry to survive, it might be a good idea to appeal to us.

This doesn't mean make things pink and purple and cover them in glitter.  This doesn't mean simplify story lines or dumb stuff down. We--the ones with the money and disposable income and stuff--are perfectly capable of handling sophisticated plot lines. It's cool.

However, it would be nice if you didn't make all of your female characters look like strippers with no rib cages, give them boobs bigger than their heads, and make them exist basically just as support for the male character story lines. You know, all the stuff you tend to do.  Give them some clothes, make them look like they can really function with that anatomy, write good stuff for them, and you'll get lots of happy female readers.

And you know what?  I really don't think that you'll lose male readers over this. I think, if you write everything well and keep the story interesting, the males will be perfectly content. They probably won't even notice.   After all, given that our culture is extremely saturated with overly sexualized female characters, DO the males really notice it anymore? Does it turn them on at all? It's not special at all. It's just common and mainstream for them.

So . . . to recap, if you are less sexist with your product, more women will buy it. If your product is awesome even without sexism, the men will still buy it.  You do this and boom, the industry isn't dying anymore. And the villagers rejoice.