Thursday, April 9, 2015

Freaking Out over Alter Egos

So I read in this article how Comcast has made a big fuss about how Direct TV's ads featuring Rob Lowe need to be pulled because they're not accurate. And while the ads do make some outlandish claims, it's fairly clear to anyone with half a brain that said claims are not meant to really be taken seriously. If anything, this is just Direct TV's way of reminding people it exists as an alternative to cable.

What Comcast has managed to do here is just the opposite of what they intended. Everyone thinks Comcast sucks already. Everyone feels they're being screwed by the massive cable/internet monster. If they want GOOD PR,  they should try to do things like be helpful when customers call, try not to get the government to give them more power, and generally have a product that doesn't suck on a daily basis.

Instead, they're doing this petty thing. They're whinging that Rob Lowe makes them look like creepy losers . . . and basically making themselves look like creepy losers. The commercials were fun and silly. No one took them seriously. Comcast, as usual, had to ruin things. That should really be their motto.

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